Skyline Exhibits presents the
April 2018 Trade Show Tips eNewsletter
Skyline Trade Show Tips
Dear Event Marketers,
It all goes back to basics in the end. Keeping it simple works, when the message has been well thought out. See how "Less is More" in exhibit design, how relying on experts can help you achieve success, and how even swag can be optimized if you align it to your marketing objectives.
In this issue, you can also learn about new social media trends you may have missed. From disappearing content to Facebook changes, chatbots and more, you can learn how to expand your message regardless of your booth size.
Hope Spring brings you new opportunities!
Sofia Troutman
Sr. Digital Marketing & Product Innovation Manager
Skyline Exhibits
April's Featured Articles:

Skyline Exhibits Portfolio

    "Less is More" Booth Design

Whether you have a limited design budget or if you're just trying to set your booth apart in a crowded exhibit hall, minimalist designs can offer a fresh, inviting and affordable alternative to busier layouts.

Click here to learn more about how "Less is More."

  Exhibit Design is Great, but Who's Running the Show?

Immersed in the world of trade shows for more than two decades, veteran Account Executive, Victoria Conti shares some our her thoughts on what makes a great trade show partnership. It is definitely a perspective you want to hear.

Click here to read Victoria's take.

    15 Tips for Aligning Corporate Swag with Your Marketing Objectives

Get awesome company swag ideas and learn how to tailor your swag to your company's specific marketing goals at PROMOrx.

Click here to view these great ideas.

    Social Media Trends for Trade Show Marketing

Just when everyone became comfortable with Facebook, Twitter and Instagram, new platform features and emerging networks like Vero are changing the social media landscape.

Click here to look at the top emerging social trends and their potential impact on exhibit marketing.

    Expanding Your Booth

A new industry report reveals that the median booth size will increase by 20% this year. If you’re wondering whether you should also jump on the booth expansion bandwagon, here are five tips to determine whether it’s worth the cost.

Click here to read these helpful tips.

The Design of the Scent-Ury

Almost without fail, the last thing anyone (even experienced exhibit designers) think about is what your exhibit smells like.

Click here to learn how smells can help boost confidence, optimism and revitalized energy in your booth visitors.

Join Us for Our Next Educational Webinar:
Tech for Trade Show Exhibitors
Wednesday, May 16, 2018 - 11:00 AM to 12:00 PM CDT
Wednesday, May 23, 2018 - 1:00 PM to 2:00 PM CDT
Want to use tech to enhance and advance your trade show program? Then the Tech for Trade Show Exhibitors webinar is for you!
A large and growing number of exhibitors have embraced technology to attract more people to their booth, create greater interactivity, and streamline how they capture and fulfill leads. Based on an extensive new survey, we'll share with you:
  • Best ways exhibitors use tech in their exhibiting programs
  • The tech exhibitors like best
  • The tech exhibitors will – and won’t – be using in the near future
  • How exhibitors use and plan to use 55 different technologies, including AV, lighting, lead retrieval, social media, apps, mobile, internet, and more
  • Where exhibitors get help implementing tech (and where you should look)
  • What content exhibitors present with tech (for ideas you can use)
  • How much exhibitors are budgeting for tech, now and in the future
Attend this webinar and discover how you can integrate technology into your trade show program to boost your results and enhance your booth visitors’ experience. Also you can get your trade show questions answered in our lively Q&A session. Ask us anything! 
Wednesday, May 16th
11:00 am CDT
  Wednesday, May 23rd
1:00 pm CDT
All registrants will receive an email with a link
to watch the recording of the presentation.

 Exhibiting with Technology by Skyline Exhibits   Exhibiting with Technology

Learn the current & expected future use of technology and digital content by trade show exhibitors.

This report provides a snapshot of current technology and digital content usages, and provides exhibitors with insights as to the greatest benefits and pitfalls tech can bring to their trade show program.

Request your free digital copy of this white paper today! Click here.

Skyline Trade Show Tips e-newsletter is provided
by Skyline Exhibits, leading designer and builder of
trade show displays, graphics and services.
Click below to learn more about Skyline:
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© 2018 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!