Skyline Exhibits presents the
April 2019 E-Tips Newsletter

Dear Event Marketers,
I don't know about you but I am very ready for Spring. As I see the daffodils peeking through the grass my spirits lift. I hope that as the trade show season starts to slow down you have a moment to breathe before Summer activities start to pull you in many directions.
In this month's newsletter we have tips to help you attract more people to your trade show booth. We also share basic design rules you can use to display your brand at events, trade show photography tips and top technology shows you can still plan for this year. Finally, we have an article outlining steps you can take to be a good leader and still make time to live a full life.
I hope that you will find the information helpful both professionally and personally.
Sofia Troutman
Sr. Digital Marketing & Product Innovation Manager
Skyline Exhibits
April's Featured Articles:
Skyline Exhibits Portfolio

The Art of Attraction - A Checklist of Tips to Draw People to Your Trade Show Booth

In the age of constant visual stimulation, social media and short attention spans, we as trade show and event marketers must plan more if we intend to attract new prospects to our booth of event. Check out our checklist of ideas to consider when preparing to draw visitors to your booth. Click here!

3 Basic Rules When Designing for Events

In an age where technology brings the world so much closer, the ability to segment design for the immediate audience has never been more important. Putting your brand on display through trade shows and events magnifies the attention you will receive and the scrutiny that you’ll be under. The question is whether you are inspiring your prospect or merely polluting the space. Click here to read more.

Trade Show Photography: Photo Tips for Smartphones & Dedicated Cameras

Great trade show photography can make all the difference on your social media feed, blog, or website, or within your printed collateral. But knowing a few camera tricks can go a long way in helping your photos stand out. Consider these insights and tips when deciding how to shoot your next event. Click here.

Top 10 U.S. Technology Trade Shows & Events for Late 2019

Our list of late 2019 tech industry events has been cherry-picked based on the estimated number of exhibitors and attendees, as well on organizer reputation, as well as various sectors, including hardware, software, cybersecurity, industrial IoT, mobile technologies. Click here to view our list.

How to Be a Fearless Female Leader

Skyline recently attended the 9th annual Dakota County Regional Chamber of Commerce WomEn's Leadership Forum, where over 200 women and men came together to energize, educate, and empower women. It was a time of inspiration, networking, and encouraging every woman to be a leader. Click here to read one participant's summary in our latest blog post.

Join us for our next educational webinar!
Trade Show Lead Managment Essentials
Wednesday, May 15, 2019 - 12 PM EDT / 11 AM CDT
Wednesday, May 22, 2019 - 2 PM EDT / 1 PM CDT
The #1 reason exhibitors go to shows is to get leads! Yet those valuable leads are far too often wasted due to incomplete lead management, poor lead follow up, and unneeded ignorance to lead quality.
In this webinar we will give you the tools to master your trade show lead management so that you can squeeze significantly more sales from your leads, boost your ROI, and make your field sales force happier and more productive. You'll learn:
  • From paper to pixels: six steps to lead management
  • 26 lead management steps to complete: before, during, and after
  • Better lead follow-up for more sales & ROI
Attend this webinar and learn how to fix the stubborn problems with your trade show lead management! We will also answer any of your trade show questions.
click here to register for the webinar   click here to register for the webinar 
Wednesday, May 15th
12:00 PM EDT / 11:00 AM CDT
  Wednesday, May 22nd
2:00 PM EDT / 1:00 PM CDT
All registrants will receive an email with a link
to watch the recording of the presentation.

Getting Booth Visitors White Paper   New White Paper: Getting Booth Visitors Via Online & Social Promotions

In this book, Skyline has compiled 26 blog posts originally published in the Skyline Trade Show Tips blog. The posts combine information about social media tools and tactics, pre- and at-show promotions, digital marketing tools and general marketing tips.

These posts were written by multiple authors associated with Skyline Exhibits with over 100 years of combined marketing and sales experience.
From experienced trade show consultants, traditional marketers and digital marketing practitioners, these authors know Trade Shows and how to leverage modern marketing tools to help draw new and returning visitors to your trade show or event. Click here to request your copy today! 

The Skyline E-Tips Newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays, graphics and services.
Click below to learn more about Skyline:
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Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!
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