Skyline Exhibits presents the
August 2018 Trade Show Tips eNewsletter
Skyline Trade Show Tips
Dear Event Marketers,
I cannot believe the Summer is almost over! I am not ready for Fall, that is for sure. However, I am excited about the great articles we have for you to prepare for the Fall and for 2019 shows and events.
We have great tips you can use to train your booth staffers, an article about branding, and tips on qualifying the great leads you will get at your event. My favorite is the article on lead qualification, as it simplifies the process into 4 easy steps that anyone can learn. Also, don't forget to check out our infographic of the top North American Trade Shows for Q1 of 2019. This includes the date and industry for many great shows, including CES, World of Concrete, the International Air-Conditioning, Heating and Refrigerating Expo (AHR), and more. If you think there is a show that should be added please let me know.
Good luck preparing for your next event!
Sofia Troutman
Sr. Digital Marketing & Product Innovation Manager
Skyline Exhibits
August's Featured Articles:

My Tips for Trade Show Booth Staffers

What creates a successful booth stand? Is it the tables, backdrops, booth, theme, or merchandise? No way! It's all about the performance of the booth staffers'. These tips will transform your mediocre booth into a noticeable, thriving, interactive booth stand!

Click here to view our tips!

Three Key Reasons Why You Can't Afford to Skip on Effective Branding

Nowhere else than in the trade show industry does the expression "you don't get a second chance to make a first impression" ring more true.

With that in mind, click here to view the 3 key reasons why you can't afford to skip on effective branding.

Training Your Booth Staff to Qualify Leads

Lead generation is the #1 goal for 85-90% of trade show exhibitors. But if your booth staff is doing no more than scanning badges or gathering business cards, they're mostly just generating cold prospects. To ensure you're providing valuable, actionable leads to the sales team, follow our helpful tips.

Click here to view these tips.

  Top North American Trade Shows: Q1 2019

anuary, February, and March 2019 trade shows and events are closer than you think!

Take a look at this listing of the Top North American Trade Shows of Quarter 1, 2019 and get a head start on planning.

Click here to view the top shows!

Building Your Trade Show Resume

People enter the trade show world from a variety of gateway careers. But to grow and to avoid career burnout, professionals need to be mindful and focused when it comes to personal development. Whether you're a newcomer to trade shows or a seasoned professional, check out these "must do" activities for career enrichment. Click here.

Join Us for Our Next New Educational Webinar
Getting Attention at Trade Shows: 21 Design Tips for Exhibits That Stand Out
Wednesday, September 12, 2018 - 11:00 AM to 12:00 PM CDT
Wednesday, September 19, 2018 - 1:00 PM to 2:00 PM CDT
How do you stand out from the hundreds, even thousands of booths on the trade show floor? It’s not always about the size of your booth or even your budget, but by the power of design.
In this webinar, we will reveal 21 tips gleaned from some of our Skyline designers you can use to elevate your look so your company brand gets the attention it deserves.
Topics include:
  • Essential exhibit design tips for every exhibitor
  • Contextual exhibit design tips for exhibitors in common situations
  • Advanced exhibit design tips for those willing to take risks and go farther
We'll give you the insights you need to attract more attendees to your booth and boost your brand - and your trade show results!
And don't forget: we will answer all of your trade show design questions during our Q&A session! Ask us any exhibiting question you have!
click here to register for session 1   click here to register for session 2
Wednesday, September 12th
11:00 AM CDT - 12:00 PM CDT
  Wednesday, September 19th
1:00 PM CDT - 2:00 PM CDT
All registrants will receive an email with a link
to watch the recording of the presentation.

Booth Staffing Tips & Tools Guide   Booth Staffing Tips & Tools for The Digital Era Reference Guide

This reference guide will provide insight into the changes in trade show booth staffing, what's causing the shift, and how to best prepare your team. Resource includes:
  • Industry changes in training
  • Best practices when selecting staffers
  • Training worksheets
  • And much more
Click here for your free copy.

Skyline Trade Show Tips e-newsletter is provided
by Skyline Exhibits, leading designer and builder of
trade show displays, graphics and services.
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Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!
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