Skyline Exhibits presents the
December 2017 Trade Show Tips eNewsletter

Skyline Trade Show Tips
Dear Event Marketers,
As you prepare for the end of the year, you may want to take time to evaluate your events. What worked, and what could be improved. Below are several articles to help you do just that, from how to leverage your investment for improved ROI, to tips on how to work with your designers, a list of top 2018 trade shows and advice on how to pause to connect ideas and let creativity flourish.
Are you pausing to evaluate, reflect and ideate? This may be the perfect time to do so you can better plan for next year.
Wishing you the best of success in your 2018 events!
Sofia Troutman
Digital Marketing & Product Innovation Manager
Skyline Exhibits
December's Featured Articles:

    Return on Investment: 7 Secrets to Better Leverage Your Next Event

Without proper ROI measurement, marketing endeavors such as trade shows can become the proverbial redheaded stepchildren of the organizational budget. By following these 7 steps, it can be easy to justify your exhibit expenses to your key stakeholders.

Click here to view the 7 steps.

What Your Exhibit Designer Wished You Knew

Determine these objectives prior to speaking with a trade show exhibit designer. Your budget and planning timeline will thank you for planning ahead.

Click here to view these objectives.

    Top North American Trade Shows: Q2 2018

April, May and June 2018 trade shows and events are closer than you think! Take a look at this listing of the Top North American Trade Shows of Quarter 2, 2018 and get a head start on planning.

Click here to view the list.

    Ideas and Creativity - Learned, Given or Other

Ideas and creative thought are what make a business, a family, or the world a better place. See what questions you can ask yourself to make a difference for your clients or your company.

Click here to view these ideas.

    How to Use a Coping Mechanism to Interact with Attendees in Your Trade Show Booth

You want people to stop by your trade show booth. When they do, are you equipped with the tools of interaction? Learn how a 9-year medical study can help you understand your customer’s point of view better.

Click here to learn how.

    HVAC Trade Shows

Expos and trade shows are a great opportunity to learn about developments in the HVAC industry, connect with colleagues, and learn about HVAC processes. Here are the top shows for 2018!

Click here to view the top HVAC shows.

 You're Invited to Our Next Webinar!
Leverage Digital Marketing for Your Trade Show
Two Convenient Dates! 
Wednesday, January 17, 2018   Wednesday, January 24, 2018
11:00am CST - 12:00pm CST   1:00pm CST - 2:00pm CST
Digital Marketing is everywhere. But what is it and how can you leverage all these tools for your next trade show. Utilize digital marketing to reach prospects where they are… on their mobile phones, on social media or on Google so they can become aware of your presence at the show and add your events to their calendar.
We will discuss:
  • Strategic objectives to keep in mind
  • Promoting your presence through digital media including email and social (Facebook, Twitter, Instagram, etc.)
  • Digital marketing tactics before, during and after the show
  • When to use each digital platform
  • Events as a content source
  • Other digital opportunities
  • Microsites
  • Virtual Reality (VR)
  • Radio-frequency identification (RFID)
  • Augmented Reality (AR)
  • Prep timeline
  • Resources and results
  • Briefly discuss how to measure digital marketing success
We will also be answering your digital marketing & trade show related questions in our Q&A session
All registrants will receive an email with a link
to watch the recording of the presentation.

 Exhibiting with Technology by Skyline Exhibits   Exhibiting with Technology

Learn the current & expected future use of technology and digital content by trade show exhibitors. This report provides a snapshot of current technology and digital content usages, and provides exhibitors with insights as to the greatest benefits and pitfalls tech can bring to their trade show program.

Request your free digital copy of this white paper today! Click here.

Skyline Trade Show Tips e-newsletter is provided
by Skyline Exhibits, leading designer and builder of
trade show displays, graphics and services.
Click below to learn more about Skyline:
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© 2017 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!