Skyline Exhibits presents the
February 2018 Trade Show Tips eNewsletter
Skyline Trade Show Tips
Dear Event Marketers,
As we prepare to taste success at the EXHIBITORLIVE 2018 show later this month, we are reminded of all the hard work our clients have to put in as they prepare for their events. From working with your vendors, to making key decisions, getting approvals, promoting your presence and making sure everything is ready for the opening day, there are a lot of key ingredients required for your company to experience trade show success. This month we have information to help you do just that with articles on how to manage your leads once your event is done, free trade show marketing resources, how to start out doing video marketing, and more.
I hope you are tasting success at your trade shows and events. Don't forget to come and say hello at EXHIBITORLIVE if you are there. You will have the opportunity to win some delicious prizes!
Warm Regards,
Sofia Troutman
Digital Marketing & Product Innovation Manager
Skyline Exhibits
February's Featured Articles:

Click here to get your pass to EXHIBITORLIVE

Join Skyline and Taste Trade Show Success at EXHIBITORLIVE 2018

Learn about all the ingredients needed for a successful trade show or event experience by visiting the Skyline booth at the EXHIBITORLIVE 2018 Show. We will be learning about your needs and preferences so we can take care of you.

Click here to learn more!

    6 Steps to Mastering Lead Management

Don’t make your follow-up sales efforts overwhelming. Ensure that your trade show lead generation efforts help you identify true sales leads with these six lead management steps.

Click here to see the 6 steps.

    Getting Started with Video Marketing - What, Why and How

We hear it all the time. Video marketing is the way to go to help your business grow. Millennials want video. Video is sticky and keeps visitors on your website, helps lower your bounce rate and increase your SEO. So, the question is; how do we get and use video in our marketing programs & trade shows?

Click here to see our answer to this question.

  10 Free Trade Show Marketing Resources

In today’s world of tight budgets, every exhibitor is looking for free or low-cost ways to maximize the ROI of their trade show dollar. To help the budget-conscious marketing professional, we’ve compiled this list of ten absolutely free resources.

Click here to view our list.

    Top 10 Atlanta Trade Shows

With its southern charm and world-class sophistication, it’s easy to see why Atlanta, Georgia, is one of the most popular destinations in the Southeast to live and to visit. We’ve compiled the following list of ten large trade shows scheduled for ATL in 2018. Start planning today!

Click here to see the list of top shows!

From Engagement To Connection:
Making The Most of Your Next Networking Event 
Wednesday, March 14, 2018 - 11:00am CST - 12:00pm CST
Wednesday, March 21, 2018 - 1:00pm CST - 2:00pm CST 
You know that building a network of professional contacts is good for you and great for your business. Yet, it is so hard to know how to start or what to do once you get to that initial conversation. In this webinar we will walk you through how to engage potential contacts, how to leverage social media to expand your reach, what to say and how to follow up once you've made those connections.
Topics covered include: 
  • Plan to engage
  • Leveraging social
  • Using event tools
  • Sample engagement questions
  • How to connect
  • Leverage technology
After the presentation, we will answer your networking questions and suggestions, as well as any other trade show related questions you and our attendees have.
Wednesday, March 14th
11:00am CST
  Wednesday, March 21st
1:00pm CST
All registrants will receive an email with a link
to watch the recording of the presentation.

Booth Staffing Tips & Tools Guide   Booth Staffing Tips & Tools for The Digital Era Reference Guide

This reference guide will provide insight into the changes in trade show booth staffing, what's causing the shift, and how to best prepare your team. Resource includes:
  • Industry changes in training
  • Best practices when selecting staffers
  • Training worksheets
  • And much more
Click here for your free copy.

Skyline Trade Show Tips e-newsletter is provided
by Skyline Exhibits, leading designer and builder of
trade show displays, graphics and services.
Click below to learn more about Skyline:
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© 2018 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!