Skyline Exhibits presents the
February 2019 Trade Show Tips eNewsletter
Skyline Trade Show Tips
Dear Event Marketers,
As we prepare to attend EXHIBITORLIVE this month, I am reminded of the anticipation and preparation needed when exhibiting at a trade show. There is also some anxiety as you work with colleagues and vendors to make sure you are fully prepared for the big event. We can’t wait to show you how Skyline tames the #tradeshowjungle (we have even prepared a jungle survival kit).
Don’t forget to sign-up for our the webinar about the different ways you can promote your products at trade shows. We also have information available on the best biotech and health care shows, how to better engage millennials at trade shows, fun ideas on what to do in New York during your free time with your significant other and a guide to help you decide between Twitter and LinkedIn for your next trade show promotion.
I hope this information will help you better prepare and enjoy your next business event!
Sofia Troutman
Sr. Digital Marketing & Product Innovation Manager
Skyline Exhibits
February's Featured Articles:

  Tame the Trade Show Jungle with Skyline Exhibits at EXHIBITORLIVE 2019

Join Skyline Exhibits at the 2019 EXHIBITORLIVE show in Las Vegas and learn how Skyline can help you Tame the #TradeShowJungle.

Click here to learn more about our upcoming promotions and how you can meet with a Skyline representative at the show.

  Top U.S. Biotech & Healtcare Trade Show for Late 2019

The healthcare and biotechnology industries continue to fuel some of the largest trade shows in the USA, including the our list of dental, medical equipment, nursing, ophthalmology, and pharmaceutical events.

Click here to view the list!

  NYC Trade Show Spouse & Guest Tours

If you’re thinking of bring a guest or several family members to your next event, New York City is one of those bucket list destinations that can also provide a wealth of opportunities to keep them occupied while you’re at Javits Center.

Click here to check out our Top 10 list of guided tours.

The 4 E's of Trade Shows

Planning your company’s trade show for the first time can be overwhelming, but successful planning and execution can yield rewarding results. It may be helpful to remember the 4 E’s as you embark on your first trade show planning and execution.

Click here to more about the 4 E's of trade shows and how they can help you.

Twitter vs LinkedIn for B2B Trade Show Marketing

When it comes to B2B marketing, LinkedIn is everyone’s go-to social network. But this can be a dangerous misconception that may result in misspent marketing dollars and lost leads. Especially when Twitter tends to be the go-to platform for a select niche of business users who want to stay abreast of timely happenings.

Click here to learn more about some advantages of each platform.

Free Educational Webinar
The Best Ways to Promote
Your Products at Trade Shows

Presented by Skyline Exhibits
Wednesday, March 13, 2019 - 12 PM EST / 11 AM CST
Wednesday, March 20, 2019 - 2 PM EST / 1 PM CST
In this webinar, we'll reveal how to combine merchandising and marketing to make your products the star of the show, whether they are tangible products or an intangible service. You'll learn how to display products to get attention, provide key information, avoid clutter, and get prospects interested.
Topics include:
  • 6 tips for merchandising your physical products, whether they are large, small, or in between, to drive more booth traffic and increase attendee engagement
  • 5 tips for marketing your product so that you also build your brand and communicate your company messages, using the power of words, graphics, and digital technology
  • 3 tips for service companies that lack a physical product to showcase in their booth, but still want to capture attention and persuade attendees
  • Real-life examples including photos and stories about 54 successful exhibits
Attend this webinar and get expert advice on boosting the impact your products can make in advancing booth visitors further in their buying journey.
click here to register for the webinar    click here to register for the webinar 
Wednesday, March 13th
12:00 PM EST / 11:00 AM CST
  Wednesday, March 20th
2:00 PM EST / 1:00 PM CST
All registrants will receive an email with a link
to watch the recording of the presentation.

Booth Staffing Tips & Tools Guide   Booth Staffing Tips & Tools for The Digital Era Reference Guide

This hard copy reference guide will provide insight into the changes in trade show booth staffing, what's causing the shift and how to best prepare your team. Resource includes:
  • Industry changes in training
  • Best practices when selecting staffers
  • Training worksheets
  • And much more
Click here for your free hard copy (please allow 2-5 days for delivery).

Skyline Trade Show Tips e-newsletter is provided
by Skyline Exhibits, leading designer and builder of
trade show displays, graphics and services.
Click below to learn more about Skyline:
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© 2019 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!
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