Skyline Exhibits presents the
January 2016 Trade Show Tips eNewsletter

Trade Show Tips


Welcome Trade Show & Event Marketers,

With a new year comes new opportunities and challenges. We can start over and are filled with fresh perspective and new energy. We feel compelled to do better than we did the year before and reach new goals, which results in a bit of added pressure.

To help with any challenges and goals you may face in your current or upcoming exhibiting season, we bring you 6 brand new articles packed with advice and tools on lead generation, choosing the right events and more to help you continue with your positive momentum.

Happy New Year!

Sofia Troutman
Customer Engagement & Industry Relations Manager
Skyline Exhibits


January's Featured Articles:




5 Steps to Establish that Plan   5 STEPS TO ESTABLISH YOUR TRADE SHOW LEAD GENERATION PLAN

By creating a lead generation program that turns prospects into customers, you can maximize on your exhibiting experience. Here are 5 steps to help.

Click here to learn more.

3 Tips for Choosing Events   3 TIPS TO CHOOSING THE RIGHT EXHIBITING EVENTS

Choosing the right trade show or event in which to invest your exhibiting dollars can be challenging. Here are 3 simple steps to get you thinking in the right direction.

Click here to read more.

Booth Staff = Team   YOUR BOOTH STAFF IS YOUR COMPANY’S TEAM

Your booth staff is the face of your company at an event. They should be working as a team to meet goals and engage with attendees. But how do you choose the right staff?

Learn how by clicking here.

Trade Show Internet Access   TRADE SHOW INTERNET ACCESS: EVERYTHING YOU NEED TO KNOW FOR YOUR NEXT EVENT

It’s no secret that, no matter where we go, we often feel the need to stay “plugged in” with access to the Internet. This is especially true when when working with trade show exhibits and booths.

Click here to read more.

5 Reasons Your Biz Needs a Booth   5 REASONS WHY YOUR BUSINESS NEEDS A TRADE SHOW EXHIBIT

Are you looking for a way to bring your brand directly to the forefront of your niche market? Incorporate a trade show exhibit into your current marketing mix.

Click here to read how.

International Exhibiting   INTERNATIONAL EXHIBITING: TIPS FOR A SUCCESSFUL TRADE SHOW

International businesses aren’t the only ones that suffer from an arduous U.S. Visa experience. Learn what U.S. business owners need to know about exhibiting in other countries.

Click here to read more.

Lead Generation Webinar

Register Online!
Click Here to Register
9am PST | 10am MST |
11am CST | Noon EST
Click Here to Register
11am PST | Noon MST |
1pm CST | 2pm EST


 

JOIN US FOR OUR NEXT WEBINAR: TRADE SHOW LEAD MANAGEMENT: INCREASING LEAD FOLLOW UP, LEAD QUALITY, SALES & ROI

Wednesday, February 17, 2016
Two Convenient Times!
11:00 AM CST & 1:00 PM CST


The #1 reason exhibitors go to shows is to get leads! Yet those valuable leads are far too often wasted due to incomplete lead management, poor lead follow up, and unneeded ignorance to lead quality.

In this webinar we will give you the tools to master your trade show lead management so that you can squeeze significantly more sales from your leads, boost your ROI, and make your field sales force happier and more productive. You’ll learn:

  • From paper to pixels: moving up the 6 levels of lead management systems
  • Lead management before, during, and after shows
  • Revealing and bridging the hidden gaps in lead fulfillment
  • Multiplying sales and ROI with better lead follow up from both sales and marketing
  • 8 ways to get higher quality trade show leads
 
 

Measurement Made Easy CD   MEASUREMENT MADE EASY! CD TRADE SHOW & EVENT CALCULATOR

This is what you need to start off the New Year! Prove and justify the value of your trade show program to management. With 21 calculators and planning templates, this CD will help you make sound exhibiting decisions and report them to your internal team. Click here to request your free CD.

The Skyline Trade Show Tips e-newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays and graphics.
 
Click below to learn more about Skyline:
 
Island Exhibits Modular Inline Exhibits Portable Displays Skyline Exhibit Gallery
Island
Exhibits
Modular
Inline Exhibits
Portable
Displays
Exhibit
Gallery
 

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© 2016 Skyline Exhibits. All rights reserved.
 
Skyline Exhibits
 
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
www.skyline.com
 
Thank you and good luck at your next trade show!