Skyline Exhibits presents the
January 2017 Trade Show Tips eNewsletter

Skyline Trade Show Tips
Hello Trade Show & Event Marketers,
With a new year come new opportunities and challenges. We are filled with a fresh perspective and new trade shows and events to plan. We hope the articles we provide here will give you new tools and ideas to achieve your goals in 2017.
This month's newsletter brings you a listing of the top technology trade shows and events, a listing of the top trade shows in North America for the first quarter, tips for using Snapchat in your exhibit, and more.
As we write this we are busy planning our own trade show presence this year at EXHIBITORLive. We invite you to visit us there March 13th-15th. Learn more by visiting We look forward to seeing you there!
Sofia Troutman
Customer Engagement & Industry Relations Manager
Skyline Exhibits
January's Featured Articles:

Find Your Dealer

Top Tech    Top 2017 Technology Trade Shows & Events

Technology is an integral part of our lives and is being used more and more in trade shows and events everywhere. Here is a list of the top technology trade shows and events for 2017. CES, HIMSS, and FABTECH are included.

Consider attending these top tech shows.

Top Trade Shows Q1    Infographic: Top North American Trade Shows: 1st Quarter 2017

Are you prepared for these top shows happening in the first quarter of 2017? Prep for NADA, HIMSS, and CONEXPO-CON/AGG.

View the list of top shows.

Snapchat  Snapchat in Trade Show Booths: Does It Make Sense for You?

Snapchat has extended its reach into the marketing tactics of companies like yours. Have you considered its use in your trade show booth?

Should you have a Snapchat presence?

Custom Exhibit    7 Reasons to Avoid Traditional Custom Exhibits

Before you purchase a fully customized trade show exhibit, consider the benefits of using a reconfigurable exhibit system to satisfy your budget, show schedule, and logistical challenges.

When to avoid custom exhibits.

Trade Show Crate    The Value of a Trade Show Crate

Why are crates so expensive? We break down the costs related to trade show crates and why it's worth the money to protect your exhibit investment.

What's the value of a trade show crate?

Leverage Digital Marketing for Your Trade Show
Wednesday, February 15th, 2017
Two Convenient Times!
11:00 AM CST & 1:00 PM CST
Digital Marketing is everywhere. How can you leverage these tools for your next trade show? Use digital marketing to reach prospects where they are; on their mobile phones, on social media or on Google so they can become aware of your presence at the show and add your events to their calendar.
Join us as we discuss:
  • Strategic objectives to keep in mind
  • Promoting your presence through digital media, including email & social
  • Digital marketing tactics to use before, during and after the show
  • When to use each platformHow to use events as a content source
  • And much more!
All registrants will receive an email with a link
to watch the recording of the presentation.
Session 1   Session 2
9am PST | 10am MST |
11am CST | Noon EST
  11am PST | Noon MST |
1pm CST | 2pm EST
*Please note your time zone when registering*

Exhibiting with Technology White Paper    Exhibiting with Technology

This NEW white paper includes valuable information on current & expected future use of technology & digital content, uses of digital content on the trade show floor, and insights into benefits & pitfalls tech bring when incorporated into your trade show program.

All of the information is gathered from in-depth surveys of trade show and exhibit managers like you.

Click here for your free copy.

The Skyline Trade Show Tips e-newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays and graphics.
Click below to learn more about Skyline:
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© 2017 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
Thank you and good luck at your next trade show!