Skyline Exhibits presents the
January 2019 Trade Show Tips eNewsletter
Skyline Trade Show Tips
Dear Event Marketers,
Happy New Year! I hope you are energized for the upcoming year. No matter your trade show or event plan for 2019, we are here to help.
We are starting the year with tips for trade show exhibitors who have a small booth. These include promotional, exhibit design and lead management tips. For those of you who are more involved in social media, we have an article about how and when to use social automation for Instagram. We also have 12 steps to help you generate a theme to optimize the effectiveness of your event promotions.
I encourage you to sign up for our February educational webinar, "How to Train and Manage your Booth Staff." Remember that having motivated, caffeinated and well trained staffers can improve your results substantially.
Sofia Troutman
Sr. Digital Marketing & Product Innovation Manager
Skyline Exhibits
January's Featured Articles:

  How to Get the Most Out of Your 10x10 Trade Show Booth Space

You don’t need to have a large booth space to make a big impact at a trade show. There are plenty of successful exhibitors that use 10’ x 10’ spaces.

Click here to check out some ideas to help you maximize your brand while increasing lead generation.

Instagram Follower Bots: Social Automation Dos and Don'ts for Trade Show Marketers

Are you worried that social media fame is all about trickery and amassing a bunch of fake followers? The following do’s and don’ts will help you find a healthy balance between slow-but-steady organic channel growth and natural-looking, accelerated social automation.

Click here to read our dos and don'ts.

Top North American Trade Shows: Q3 2019

July, August and September 2019 trade shows and events are closer than you think! Take a look at this listing of the Top North American Trade Shows of Quarter 3, 2019 and get a head start on planning.

Click here to view the list.

Theme Your Event & Boost Promotional Effectiveness

Need advice on how to pick a promotion or a theme to use for a trade show or event? Here are 12 quick steps to help you pick the right promotion to grow your leads, sales or improve your overall marketing results.

Click here to view our 12 steps.

How to Train & Manage Your Booth Staff Webinar
How to Train & Manage Your Booth Staff
Presented by Skyline Exhibits
Wednesday, February 13, 2019 - 12 PM EST / 11 AM CST
Wednesday, February 20, 2019 - 2 PM EST / 1 PM CST
Learn the secrets to training and managing an effective booth staff that properly engages and qualifies attendees.
You’ve invested time and money in your next trade show or event, make the most of it by leaving with a list of qualified leads gathered by your booth staff team.
Key takeaways include:
  • How to qualify an attendee
  • Tips on how to engage in effective conversations
  • Staff training resources & worksheets
  • How to select motivated staffers
  • And more!
We will also be sharing our stories and will be answering any trade show booth staffing questions you may have.
click here to register for the webinar    click here to register for the webinar 
Wednesday, February 13th
12:00 PM EST / 11:00 AM CST
  Wednesday, February 20th
2:00 PM EST / 1:00 PM CST
All registrants will receive an email with a link
to watch the recording of the presentation.

International Exhibiting White Paper   New White Paper: International Event Exhibiting

The goal of this report is to provide exhibitors who display internationally (outside the U.S.) with industry best practices as reported by their peers as well as outlining trends, opportunities and challenges of international event exhibiting.

The detailed findings in this report provide exhibitors with a guide to evaluate their current practices and incorporate the information to make improvements and updates—small and large. Click here to request your copy.

Skyline Trade Show Tips e-newsletter is provided
by Skyline Exhibits, leading designer and builder of
trade show displays, graphics and services.
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© 2019 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!