Skyline Exhibits presents the
July 2019 E-TIPS Newsletter

Dear Event Marketers,
As the trade show and event business continues to evolve, it is even more important for us to stay informed and continue learning about new marketing and event trends and techniques.
In this edition of Skyline E-TIPS, we share information about choosing the best digital display for your event, given your budget and goals. We have ideas on when and what giveaways to offer at your next show to attract the right audience. And, to help keep all your marketing messages organized, read the article on how to create a content calendar that includes information on tools to pre-schedule and post on social media as well as for syndicating your content. We also have some tips to create sustainable exhibits. From information about optimizing your design, renting your exhibit or reducing your waste, we hope these tips will help reduce your carbon footprint at your next show or event.
Don’t forget to join us for your newest webinar "Making the Most of Your Event Marketing Budget" on August 14 or 21. We can’t wait to hear your great questions!
Sofia Troutman
Sr. Digital Marketing & Product Innovation Manager
Skyline Exhibits
July's Featured Articles:
Skyline Exhibits Rental Program

  A Buyer's Guide to Trade Show Digital Displays

Digital images displayed on digital displays opens up a new world of changing and moving images. To help you pick the optimum hardware for your budget, venue and expected audience, we’ve broken down the features, benefits, and strategies to mitigate risks of each type of display. Click here to learn more.

  Trade Show Giveaways: Should We Do Anything at All?

Is it really that imperative that you have promotional giveaways in your trade show or event booth? Will they really help you meet your marketing goals and strategy?

Click here to check out these great ideas on how you can use giveaways to help boost your event’s return on investment. 

  Creating a Content Calendar

Creating a content calendar for your blog or social media channels is a critical component to effective inbound marketing. Pre-planning and organizing your posts saves you the time-wasting, frustrating process of trying to brainstorm “on the fly.” But where to begin? Click here to check out these tips to help you plan and schedule your content. 

  Practical Tips to Creating Sustainable Exhibits

Despite all the wonderful elements of our profession, there is one unfortunate aspect to exhibiting that can be hard to ignore: it can often be extremely wasteful. When you’re looking to eliminate waste or reduce the carbon footprint of your exhibit, consider these practical tips. Click here to view our tips.

Skyline Educational Webinars 
Join Us for Our Next New Educational Webinar:
Making the Most of Your Event Marketing Budget
Wednesday, August 14, 2019 - 12 PM EDT / 11 AM CDT
Wednesday, August 21, 2019 - 2 PM EDT / 1 PM CDT
In this webinar, we will discuss some great ways you can cut costs in your trade show or event exhibiting budget and tips on how you can reduce expenses. From setting objectives before the event and pre-show planning, to reducing logistical expenses and saving on your promotional materials, we will be covering a wide range of ideas that you can use to exhibit more efficiently. 
Our presentation will last about 40 minutes, followed by our Q&A session where you can ask us anything about budgeting and exhibiting. Register today!
click here to register for Aug 14  click here to register for Aug 21
Wednesday, August 14, 2019
12:00 PM EDT / 11:00 AM CDT
  Wednesday, August 21, 2019
2:00 PM EDT / 1:00 PM CDT
All registrants will receive an email with a link
to watch the recording of the presentation.

Getting Booth Visitors White Paper   New White Paper: Getting Booth Visitors Via Online & Social Promotions

In this book, Skyline has compiled 26 articles written by multiple authors with over 100 years of combined marketing and sales experience.

These articles combine information about social media tools and tactics, pre- and at-show promotions, digital marketing tools and general marketing tips.
From experienced trade show consultants, traditional marketers and digital marketing practitioners, these authors know trade shows and how to leverage modern marketing tools to help draw new and returning visitors to your trade show or event. Click here to request your copy today!

The Skyline E-TIPS Newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays, graphics and services.
Click below to learn more about Skyline:
Modular  WindScape Portfolio 
Inline Exhibits

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© 2019 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!
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