Skyline Exhibits presents the
June 2019 E-Tips Newsletter

Dear Event Marketers,
How do you decide whether and how to incorporate digital content into your exhibit? Do you know how to develop and deliver an effective pre-show promotion? Would you like some ideas on how to get more traffic into your booth? See below for the answers to all of that and more in this issue of Skyline E-Tips.
In addition to that we are showcasing some of the high growth trade shows and an article on some mellower Las Vegas attractions you may have missed during your last visit to the top trade show city in the U.S.A.
I hope you are enjoying your summer!
Sofia Troutman
Sr. Digital Marketing & Product Innovation Manager
Skyline Exhibits
June's Featured Articles:
Skyline Exhibits Rental Program

  A Buyer's Guide to Trade Show Digital Displays

Images displayed on digital displays open up a new world of changing and moving content. To help you pick the optimum hardware for your budget, venue, and expected audience, we’ve broken down the features, benefits, and strategies to mitigate risks of each type of display. In this article, we cover tablets, kiosks and TVs. Click here.

  Effective Pre-Show Trade Show & Event Promotion

Are you doing everything you can before the show to ensure your show presence earns a positive ROI? Effective pre-show promotion can ensure that attendees visit your booth and can help maximize the qualified leads you gather at each event. Check out our tips on how to be more effective with your pre-show promos. Click here!

The 2019-2020 Trade Show Watchlist: Upcoming Trade Shows Exceeding Expectations

There are several shows you’ll want to keep your eye out for. We have highlighted four different categories with a few upcoming shows in each category. 2019-2020 will be a big year for trade shows. Click here to read our list.

4 Reasons Why You Aren't Getting Enough Trade Show Booth Traffic

Trade shows are too expensive to do without having a consistent flow of traffic in your booth. Here are 4 reasons your booth traffic is too small – reasons you can fix to turn that trickle of booth traffic into a flood.

Click here to read our reasons.

Making an Impact at IPPE 2020

You only have seconds to catch someone’s eye and draw them in to your booth space. So how do you make that happen if you are rethinking your booth design? After attending the IPPE Show for the past couple years, we might have the answer.

Click here to read our response.

  The Quieter Side of Las Vegas: Attractions & Dining

Las Vegas is not all nightlife, gambling, and shows. There’s a quieter side of Vegas that could be just what visitors are looking for when they want a few minutes away from the hustle & bustle of the trade show floor. Check out this list and take a second look at all that Las Vegas has to offer.

Join Us for Our Next Educational Webinar:
Trade Show Giveaways:
Why They Are Important to Your Booth's Success
Wednesday, July 17, 2019 - 12 PM EDT / 11 AM CDT
Wednesday, July 24, 2019 - 2 PM EDT / 1 PM CDT
Being memorable as an exhibitor is extremely important for a successful show. Keeping your brand front of mind is achieved in many ways; a strong physical presence at the show with ample space, a "stand out" display with a clearly stated message, well-trained staff who work as a cohesive team, diligent follow-up, and perhaps an appropriate giveaway.  
It is important to identify not only why giveaways can benefit your trade show experience, but how you can execute them well. This webinar explains just that, as well as identifies which giveaways work best and which you should avoid.
Join us for this FREE webinar, and our always riveting Q&A session! Ask us anything!
click here to register for July 17    click here to register for July 24
Wednesday, July 17th
12:00 PM EDT / 11:00 AM CDT
  Wednesday, July 24th
2:00 PM EDT / 1:00 PM CDT
All registrants will receive an email with a link
to watch the recording of the presentation.

Getting Booth Visitors White Paper   New White Paper: Getting Booth Visitors Via Online & Social Promotions

In this book, Skyline has compiled 26 articles written by multiple authors with over 100 years of combined marketing and sales experience.

These articles combine information about social media tools and tactics, pre- and at-show promotions, digital marketing tools and general marketing tips.
From experienced trade show consultants, traditional marketers and digital marketing practitioners, these authors know Trade Shows and how to leverage modern marketing tools to help draw new and returning visitors to your trade show or event. Click here to request your copy today!

The Skyline E-Tips Newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays, graphics and services.
Click below to learn more about Skyline:
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© 2019 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!
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