Skyline Exhibits presents the
March 2016 Trade Show Tips eNewsletter

Trade Show Tips


Welcome Trade Show & Event Marketers,

While only three months into the year, the trade show season is pulling all of us in many directions. To help center yourself in the midst of chaos, let us help you with some relevant and educational tips.

From learning how to boost your booth image, understanding emerging ways to promote your trade show presence and a look back at event marketing trends in 2015 to implement, there is something for everyone in this month's newsletter.

Warm Regards,

Sofia Troutman
Customer Engagement & Industry Relations Manager
Skyline Exhibits


March's Featured Articles:

 
Skyline Tablox


Fired   9 REASONS YOU SHOULD FIRE YOUR BOOTH STAFFER

Even the most carefully chosen booth staffers can end up hurting your event. Then, it’s time to say goodbye. Here are 9 reasons you should fire your booth staffer.

Click here to learn more.

Boost   BOOST YOUR BOOTH IMAGE WITH RENTAL DISPLAY

Building an impressive and effective trade show booth is a big investment, discover rental options before making a final purchase.

Boost your image, click here.

Emerging Ways   EMERGING WAYS TO PROMOTE YOUR TRADE SHOW PRESENCE

If you show up at a marketing event or trade show and no one visits your booth, you probably won’t consider it a success. It’s not enough to just “show up,” you need to promote early and often.

Learn how here.

Stress Hacks   TOP 10 STRESS-FIGHTING HACKS FOR EVENT AND TRADE SHOW PLANNERS

Event and Trade Show organizers have the 5th most stressful job in the nation. Don’t worry, we’ve got 10 stress-fighting hacks for you.
 
Relieve your stress here.

Disruptive   DISRUPTIVE MARKETING

In the world of trade show marketing, “disruption” can and should take many forms. How can you work to disrupt the status quo of trade shows?

Click here to read more.

Conversation   3 BEST CONVERSATION STARTERS TO GET ATTENDEES TALKING IN YOUR TRADE SHOW DISPLAY

The hardest part of exhibiting with trade show displays is getting people to come into your booth. Learn how to engage attendees with these conversation starters.

Click here to read more.

2015 Trends   EVENT MARKETING TRENDS OF 2015 THAT CHANGED THE GAME

Take a look back at the biggest event marketing trends of 2015 and see how they can make an impact on this year's event marketing plans.

Click here to read more.

Free Webinar: The Value of Trade Shows

Webinar


Session 1
9am PDT | 10am MDT |
11am CDT | Noon EDT


Session 2
11am PDT | Noon MDT |
1pm CDT | 2pm EDT



Q&A
  Are trade shows worthwhile? And will they continue to be?

YES!

This new webinar answers these two questions and many more.

Wednesday, April 13, 2016
Two Convenient Times: 11AM CDT & 1PM CDT
1 hour event: 30 minutes webinar, 30 minutes Q&A


Based on survey responses from over 300 exhibitors and over 200 attendees, you'll learn:
  • Why exhibitors highly value trade shows
  • What are the main reasons exhibitors market at trade shows
  • Why attendees go to trade shows (so you can understand their hot buttons)
  • What attendees want to do at trade shows (so you can offer those activities)
  • What attendees say will get their attention (so you can adjust your strategy)
  • How exhibitors say they have improved their trade show performance
  • How exhibitors are using trade shows differently than before 


Better Booth Staffing  

Better Booth Staffing for Greater Trade Show Results 

Read and implement the ideas in this book, and really improve the performance of your trade show program. Our research shows your booth staffers determine 85% of what attendees remember about your company. Trade shows are still the top marketing spend for business-to-business marketers and this book will help you make the most of them. 

Click here for your free copy.


The Skyline Trade Show Tips e-newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays and graphics.
 
Click below to learn more about Skyline:
 
Island Exhibits Modular Inline Exhibits Portable Displays Skyline Exhibit Gallery
Island
Exhibits
Modular
Inline Exhibits
Portable
Displays
Exhibit
Gallery
 

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© 2016 Skyline Exhibits. All rights reserved.
 
Skyline Exhibits
 
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
www.skyline.com
 
Thank you and good luck at your next trade show!