Skyline Exhibits presents the
May 2019 E-Tips Newsletter

Dear Event Marketers,
No matter how hard we work or how much we plan, there are many times when the unexpected happens and we need to adjust our expectations, adjust our plans and think on our feet. Whether it is a trade show, family or travel emergency, we have some tips this month that will help you better prepare, cope and even thrive.
Also, as the Spring trade show season wraps up, we have included some tips to help you manage and follow-up on the great trade show leads your staff collected. There is even a detailed follow up plan you can use to score, rank, distribute, nurture and analyze your results so you can optimize your marketing and event planning efforts for the next show or marketing campaign.
I wish you a great Summer!
Sofia Troutman
Sr. Digital Marketing & Product Innovation Manager
Skyline Exhibits
May's Featured Articles:
Skyline Exhibits White Papers

  Tips for Staying Afloat at Work When Life Gets Messy

Encountering a family emergency can bring your personal and work life to a halt. To help manage these situations, check out these helpful tips for keeping the wheels of progress turning while managing personal situations.

Click here to view our tips.

Surviving (and Sometimes Avoiding) an Overnight U.S. Airport Stay

In the exhibit and event industry, travel is common and widespread. And so are major delays that might require an stay overnight at the airport. Here are some tips from an experienced traveler to help you deal with (and perhaps prevent) a night’s stay in an airport.

Click here to view our tips.

Top Safety Travel Tips: What You Need to Know for Your Next Trip

If you’re an event manager, travelling has become second nature. This routine can become quite mundane, so how can you continue to put a priority on safety when your travels become comfortable and routine?

Click here for some tips on how to keep safety top-of-mind during your travels.

Effective Post-Show Staff Follow-Up

Within a few days of returning from a trade show, it’s important get together with your team to review the event’s successes and failures. To ensure you capture this feedback in a way that can guide next year’s exhibit, we’d like to offer up the following list of staff questions.

Click here to view our list.

Effective Trade Show Lead Management

You put a lot of planning and expense into your trade show presence, so it’s vital to make sure that your event leads are properly captured and nurtured. Effective lead management involves a combination of technology and process management so that all leads are effectively scored and routed. Check out our follow-up plan to help guide your prospects through each step of the customer journey.

Join us for our next educational webinar!
Tech for Trade Show Exhibitors
Wednesday, June 12, 2019 - 12 PM EDT / 11 AM CDT
Wednesday, June 19, 2019 - 2 PM EDT / 1 PM CDT
Want to use tech to enhance and advance your trade show program? Then the Tech for Trade Show Exhibitors webinar is for you!
A large and growing number of exhibitors have embraced technology to attract more people to their booth, create greater interactivity, and streamline how they capture and fulfill leads. Based on an extensive survey, we’ll share with you: 
  • Best ways exhibitors use tech in their exhibiting programs
  • The tech exhibitors like best
  • The tech exhibitors will - and won’t - be using in the near future
  • How exhibitors use and plan to use 55 different technologies, including AV, lighting, lead retrieval, social media, apps, mobile, internet, and more
  • Where exhibitors get help implementing tech (and where you should look)
  • What content exhibitors present with tech (for ideas you can use)
  • How much exhibitors are budgeting for tech, now and in the future 
Attend this webinar and discover how you can integrate technology into your trade show program to boost your results and enhance your booth visitors’ experience. Also you can get your trade show questions answered in our lively Q&A session. Ask us anything! 
click here to register for June 12th    click here to register for June 19th 
Wednesday, June12th
12:00 PM EDT / 11:00 AM CDT
  Wednesday, June 19th
2:00 PM EDT / 1:00 PM CDT
All registrants will receive an email with a link
to watch the recording of the presentation.

Getting Booth Visitors White Paper   New White Paper: Getting Booth Visitors Via Online & Social Promotions

In this book, Skyline has compiled 26 articles written by multiple authors with over 100 years of combined marketing and sales experience.

These articles combine information about social media tools and tactics, pre- and at-show promotions, digital marketing tools and general marketing tips.
From experienced trade show consultants, traditional marketers and digital marketing practitioners, these authors know Trade Shows and how to leverage modern marketing tools to help draw new and returning visitors to your trade show or event. Click here to request your copy today!

The Skyline E-Tips Newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays, graphics and services.
Click below to learn more about Skyline:
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© 2019 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!
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