Skyline Exhibits presents the
May 2016 Trade Show Tips eNewsletter

Trade Show Tips

Welcome Trade Show & Event Marketers,

At Skyline, we are dedicated to bringing you relevant and unique trade show advice. This month we arm you with: marketing lessons from South by Southwest 2016, details on how to use online marketing for your trade show, a webinar to help justify your budget and measure your results, and much more!

Each article is written to bring you practical and insightful information to make your job easier. Let us know what you'd like to read next! To submit your suggestions, please contact Kayla Goeman at

Warm Regards,

Sofia Troutman
Customer Engagement & Industry Relations Manager
Skyline Exhibits

May's Featured Articles:


June 2016 Trade Shows

Marketing Lessons   Marketing Lessons From SXSW 2016

South by Southwest (SXSW) gives  marketers plenty of inspiration for their own trade show and event marketing.

Get your inspiration here.

How to Use Online Marketing   How To Use Online Marketing For A Trade Show Or Event

As a marketer, you know it’s important to meet your customers where they are; these days, that’s online! Use these online marketing tips for a successful event.

Read our tips here.

What should your RFP include?   What To Include In a RFP For a Trade Show Exhibit Design

Fifty years of exhibit design knowledge contributed to this outline of what you should include in your RFP for a stunning and effective trade show exhibit.
Learn what to include here.

The 5 People You Will Meet   The 5 Types of People You Will Meet At A Trade Show

Whether you’re attending your first trade show or your fiftieth, you’ll meet lots of interesting people.

See who you are more likely to meet here.

Plan for your show    The Key To A Successful Trade Show: Planning!

It will take an extra effort to plan and coordinate all elements of your show, but not planning ahead will cost you more.

Learn what you need to know here.

Trade Shows: Optimizing Your
Budget & Measuring Your Results
June Webinar

Register Online!

Register for Session I
9am PDT | 10am MDT |
11am CDT | Noon EDT

Register for SessionII
11am PDT | Noon MDT |
1pm CDT | 2pm EDT
  Wednesday, June 8th, 2016
Two convenient times!
11:00AM CDT & 1:00PM CDT

1 hour webinar: 30 minutes presentation, 30 minutes Q&A
Same content for Sessions I & II

Trade shows are a powerful investment for companies to reach clients and prospects and grow their business. Yet because trade shows can be the largest marketing expense for many B2B marketers, trade show expenses are often questioned, and provable ROI is expected now more than ever before.

Trade Show Budgeting, Measurement & ROI:
  • How much should I budget for my trade show program?
  • How can I justify my trade show budget?
  • What should I measure about my trade show program?
  • How do I calculate ROI (Return On Investment)?
  • How do I get the data to measure ROI?
Register online today! All registrants will receive a link
to the recording and a PDF version of the
presentation whether they attend or not.

Tech for Trade Show Exhibitors    

Tech for Trade Show Exhibitors

A large and growing group of exhibitors have embraced technology to attract more people to their booth, create greater interactivity, and streamline how they capture and fulfill leads.

If you're looking to enhance and advance your trade show program, you'll want to read this.  

Click here to request your free copy.

Skyline Trade Show Tips is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays and graphics.
Click below to learn more about Skyline:
Island Exhibits Modular Inline Exhibits Portable Displays Skyline Exhibit Gallery
Inline Exhibits

Follow Skyline on Social Media!
Facebook Twitter Email Skyline YouTube LinkedIn Flickr Email Skyline
© 2016 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55122
Phone: (800) 328-2725
Thank you and good luck at your next trade show!