Skyline Exhibits presents the
May 2018 Trade Show Tips eNewsletter
Skyline Trade Show Tips
Dear Event Marketers,
Whether you live North, South, East or West, if you work with Trade Shows, you likely look forward to Summer as the season when Trade Shows slow down a bit. However, this can also be the time you start planning for your Fall and Winter events. With that in mind, we have information on the top North American Shows for Q4 2018, tips on how to gear up for the next season and on how to create an experience to draw attendees, rather than relying on the latest gizmo or fad as a giveaway option.
If you are looking for a trade show to attend or participate in, you can look up more shows in your area or industry by going to We recommend you review your trade shows at least once per year and decide your exhibiting and attendance plans for the next fiscal year.
Enjoy your Summer!
Sofia Troutman
Sr. Digital Marketing & Product Innovation Manager
Skyline Exhibits
May's Featured Articles:

Skyline Exhibits Rental Exhibits

  Top North American Trade Shows: Q4 2018

October, November and December 2018 trade shows and events are closer than you think! Take a look at this listing of the Top North American Trade Shows of Quarter 4, 2018 and get a head start on planning.

Click here to view the list.

10 Tips to Gear Up for a Busy Trade Show Season

Whether you’re a seasoned or first-time exhibitor, the busy trade show season can sneak up on you fast. Here is a great infographic with some important tips to help you prepare for a successful trade show.

Click here to view our infographic.

    Kill the Giveaways... Create an Experience Instead!

Event managers often feel they should offer giveaways in their booth, but are at a loss as to what will draw people in. However, while giveaways were a good draw in the past, many of today’s show attendees are not interested in them.

So how can you attract visitors these days? Click here to find out.

  Trade Show Freight Costs are Rising. This is Why.

You may have already noticed that trade show freight costs are rising – significantly. If not, you will. There are so many contributing factors affecting trade show shipping prices right now that it is hard to determine if any one specific thing makes up the bulk of the increases we are experiencing

Is relief in sight? Click here to find out.

    Experiential Marketing at Trade Shows

Experiential marketing allows your customers to have an emotional investment in your products or services, literally letting them help shape your brand’s evolution

But if it creates such memorable experiences, why aren’t more trade show marketers using it? Click here to find out.

    Top 11 North American Building & Construction Trade Shows

Building a successful exhibit takes on a whole new meaning for those in the building and construction industry. To help you decide where you need to be seen in the year ahead, we offer the following list of large, upcoming industry events.

Click here to see the list.

Join Us for Our Next Educational Webinar:
How to Train & Manage Your Booth Staff
Wednesday, June 13, 2018 - 11:00 AM to 12:00 PM CDT
Wednesday, June 20, 2018 - 1:00 PM to 2:00 PM CDT
Learn the secrets to training and managing an effective booth staff that properly engages and qualifies attendees. 
You’ve invested time and money in your next trade show or event, make the most of it by leaving with a list of qualified leads gathered by your booth staff team.
Key takeaways include:
  • How to qualify an attendee
  • Tips on how to engage in effective conversations
  • Staff training resources & worksheets
  • How to select motivated staffers
  • And more!
We will also be sharing our stories and will be answering any trade show booth staffing questions you may have. 
Wednesday, June 13th
11:00 am CDT
  Wednesday, June 20th
1:00 pm CDT
All registrants will receive an email with a link
to watch the recording of the presentation.

Booth Staffing Tips & Tools Guide   Booth Staffing Tips & Tools for The Digital Era Reference Guide

This reference guide will provide insight into the changes in trade show booth staffing, what's causing the shift, and how to best prepare your team. Resource includes:
  • Industry changes in training
  • Best practices when selecting staffers
  • Training worksheets
  • And much more
Click here for your free copy.

Skyline Trade Show Tips e-newsletter is provided
by Skyline Exhibits, leading designer and builder of
trade show displays, graphics and services.
Click below to learn more about Skyline:
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© 2018 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!