Skyline Exhibits presents the
November 2019 E-TIPS Newsletter

Dear Event Marketers,
As the days get shorter, now is a good time to review what you did in 2019 and what to plan for in 2020. Which marketing campaigns paid off? Did you meet or exceed your budget? Was your trade show planning effective? We have several articles this month that will help you answer these questions.
In addition to that we added an article about how to hire, train and retain sales people. In this tight labor market many of us can use that advice. Just for fun, we also added an article with 10 easy tips you need for your next Las Vegas event. Last, we have a great webinar coming up in December to help you get "More Booth for Less Money". This webinar will be available on December 11th and December 18th. I hope you can join us!
Best regards,
Sofia Troutman
Sr. Digital Marketing & Product Innovation Manager
Skyline Exhibits
Skyline Exhibits Rental Program
November's Featured Articles:

  Measuring Social Media Success

While having significant reach or impressions can be a vital ingredient to your social media soup, the ultimate test of your social efforts comes down too driving brand loyalty, leads and customers.

Click here to learn what the most vital stats for measuring effective social management are.

  10 Ways to Trim Your Booth Budget

No matter what your company’s financial situation is, a tight budget is something we all must adapt to at one time or another.

Click here to check out our 10 tips on how you can trim your trade show budget and still achieve your exhibiting objectives.

  Trade Show Planning: Don't Panic! It Will All Work Out.

Stressed out by unplanned calamities and road blocks while executing your trade show plan?

Take some advice from this trade show veteran who has seen it all: R-E-L-A-X. Click here to read her sage advice.

  How to Hire, Train and Retain a Superior Sales Team

In a tight labor market, recruiting and retaining great sales consultants can be especially hard to do and even more so in a unique industry such as trade shows that requires specialized knowledge about marketing, design and trade show logistics. Click here to check out some sage advice from some of Skyline's top hiring owners.

  10 Easy Tips for Your Las Vegas Trade Show Event

Do you attend or exhibit at trade shows and events in Las Vegas? Then you need to review these 10 tips for exhibiting in Sin City.

From what to wear and what to bring, to where to visit and what promotions to use, we've got you covered. Click here to view the list.

Join Us for Our Next New Educational Webinar:
Get More Booth for Less Money:
Exhibit Rental & Other Exhibit Services
Wednesday, December 11, 2019 - 12 PM EST / 11 AM CST
Wednesday, December 18, 2019 - 2 PM EST / 1 PM CST
Are you looking to cut costs in your trade show or event marketing budget? Have you ever considered renting your exhibit or booth elements? Are you looking for more "bang for your buck" at your next show?
Join us for our next webinar and learn:
  • The Six Advantages of Renting Your Exhibit
  • When Does it Make Sense to Rent vs. Buy
  • Turnkey Services That Can Save You Money
  • Sourcing Other Booth Elements
  • Hiring Booth Staff
Then after the presentation portion of the webinar, you can get your trade show questions answered in a lively Q&A session.
Wednesday, December 11, 2019
12:00 PM EST / 11:00 AM CST
  Wednesday, December 18, 2019
2:00 PM EST / 1:00 PM CST
All registrants will receive an email with a link
to watch the recording of the presentation.

  New Book: Trade Show Planning Tips for Success!

In this book, Skyline has compiled 28 blog posts originally published in the Skyline E-TIPS blog. Authors include business owners, event coordinators, sales reps and marketing professionals.

This book is divided into 3 categories: beginners reference tools, planning and budgeting. To request your digital copy, click here.

The Skyline E-TIPS Newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays, graphics and services.
Click below to learn more about Skyline:
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© 2019 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!
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