Skyline Exhibits presents the
November 2017 Trade Show Tips eNewsletter

Skyline Trade Show Tips
Dear Event Marketers,
Regardless of how long you have been in event marketing there is always something new to learn. Good news, we are here to help you do just that. We have articles about exhibit space selection, stretching your budget and how to set trade show goals. Also don’t miss our upcoming webinar on how to extend the power of your trade show beyond the booth.
Read our most popular article this month about the 10 most common trade show planning mistakes we see. Learn how to avoid the pitfalls of late planning, ignoring interactive marketing, not having a backup plan and more. We hope that these tips will help you succeed at your next trade show or event.
Warm Regards,
Sofia Troutman
Digital Marketing & Product Innovation Manager
Skyline Exhibits
November's Featured Articles:

10 of the Most Common Trade Show Mistakes

The best booth design won’t make up for a poor trade show strategy. To ensure your exhibits are a success, watch out for these 10 most common trade show exhibiting mistakes.

Click here to view the most common mistakes.

  How to Select the Best Exhibit Location on the Show Floor

Choosing a great booth location is mostly a matter of identifying opportunities to leverage your brand and avoiding low traffic areas. The upside is that a good spot all but guarantees your exhibit will receive the attention it deserves. Here are 7 secrets to ensure your next location works!

Find out how! Click here.

  Set Goals to Achieve Success

Every trade show program needs a solid, measurable action plan. If you can demonstrate past positive ROI or estimate future revenue opportunities, you will have more success justifying your trade show expenses.

Click here to learn more about how to set goals.

  Seven Tips for Stretching Your Exhibit Dollars

Whether you’re planning your company’s first exhibit or taking over an exhibit schedule previously handled by another trade show manager, the associated costs can be a little intimidating. If your budget is limited, these seven tips can help you get the most out of your exhibit dollars.

Read the 7 tips to stretching your exhibit dollars. Click here.

  Each Booth Staffer Should Have a Role

There is a perception by some Event Managers that the best booth staffer is always the outgoing sales person who is outspoken and fun. But there are other personality types that can be just as important to round out your perfect team.

Click here to read the different roles of booth staffers.

You're Invited to Our Next Webinar!
Trade Shows: Beyond the Booth
Wednesday, December 13, 2017
Two convenient times!
11:00am CDT & 1:00pm CDT
Today's most competitive marketing cannot rely solely on the exhibit and graphics to pull in new customers. Campaign, theme, activities, motion and engagement are what is needed to draw attention and leave a lasting impression on your potential clients.
Join us to learn how to build a comprehensive booth experience to take your trade show results, and brand power, to the next level!
Then after the presentation portion of the webinar, you can get your trade show questions answered in a lively Q&A session.
All registrants will receive an email with a link
to watch the recording of the presentation.
Session 1    Session 2 
9am PDT | 10am MDT |
11am CDT | Noon EDT 
  11am PDT | Noon MDT |
1pm CDT | 2pm EDT 
*Please note your time zone when registering*

 SkyWriter Magazine   2017 Skywriter Magazine

Skyline Exhibits presents their 2017 trade show exhibiting news magazine, Skywriter. It features impactful success stories, industry news, and an overview of Skyline's newest, innovative products.

Request your free copy today and we will ship you an exclusive print version today. Click here.

Skyline Trade Show Tips e-newsletter is provided
by Skyline Exhibits, leading designer and builder of
trade show displays, graphics and services.
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© 2017 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!