Skyline Exhibits presents the
October 2019 E-TIPS Newsletter

Dear Event Marketers,
As we approach the holidays, you may be planning a private event for your clients or office personnel. Our November webinar will address everything you need to know to create a successful event. From setting your objectives, creating a budget, planning the logistics, programing content and marketing your event. We will outline it all for you. Please join us either November 13th or 20th and learn all about it!
This month we also have articles to help you cut your trade show expenses, 7 steps to help you get 10,000 Instagram followers, how to entertain your business clients and our Q2 infographic for top trade shows in 2020. As a bonus, we have included some basic information and a video example showing how to overlay interactive content on videos and images to better create interactivity at your next trade show.
I hope you have a wonderful Fall season!
Sofia Troutman
Sr. Digital Marketing & Product Innovation Manager
Skyline Exhibits
Skyline Exhibits Rental Program
October's Featured Articles:

  Cutting Trade Show Marketing Expenses

Since you need to "spend money to make money," you want to be careful never to cut marketing efforts in a way that will hamper your business' ability to grow. But if your promotional expenses have never been clearly tied to strategic goals, then it's time to reexamine where and how you're spending your marketing and advertising dollars.

Click here to check out our tips on how you can do this effectively.

  How to Get to 10,000 Instagram Followers

One troublesome thing about Instagram is the limited opportunity to link to your website, unless you have over 10,000 followers (and the perks that come with that). So how do you reach this magic number of followers?

Click here to see our tips on how to get there fast.

  Entertaining Your Trade Show Clients

Whether you prefer sporting events, concerts, resorts, a private get-together or hosting VIP parties, we have some great tips that will help you match the exacting expectations of today's business travelers.

Click here to see our top tips for entertaining clients on the road successfully.

  Introducing Touchpoints - Content Overlays for Videos & Images

The task of overlaying interactive content on top of videos and/or images has been relegated to costly custom coding and development solutions… until now. Learn how you can quickly and easily add touchable points throughout a video or image with Skyline 360.

Click here to learn more about how you can improve your videos!

  Top North American Trade Shows for Q2 2020

April, May and June 2020 trade shows and events are closer than you think!

Take a look at this listing of the Top North American Trade Shows of Quarter 2, 2020, and get a head start on planning.

Click here to see the infographic.

Planning a Private Event
Join Us for Our Next New Educational Webinar:
What to Expect When Planning a Private Event
Wednesday, November 13, 2019 - 12 PM EST / 11 AM CST
Wednesday, November 20, 2019 - 2 PM EST / 1 PM CST
Does your company hold private events for your clients, prospects, vendors, or employees? Events like conferences, annual meetings, seminars, trade show or expos, executive retreats, corporate dinners, fundraisers, corporate golf outings, or product launches? Then this is the webinar for you! We will discuss what you can expect when planning your next private event.
We will discuss:
  • The 3 questions you need to ask before you start planning
  • Planning your event
  • Sponsorships and teaming up with your partners or vendors
  • Creating a realistic budget
  • Onsite practicalities
  • Event programming
  • Marketing your event
  • Post-event surveys
Then after the presentation portion of the webinar, you can get your trade show questions answered in a lively Q&A session.
Wednesday, November 13, 2019
12:00 PM EST / 11:00 AM CST
  Wednesday, November 20, 2019
2:00 PM EST / 1:00 PM CST
All registrants will receive an email with a link
to watch the recording of the presentation.

Getting Booth Visitors White Paper   New White Paper: Getting Booth Visitors Via Online & Social Promotions

In this book, Skyline has compiled 26 articles written by multiple authors with over 100 years of combined marketing and sales experience.

These articles combine information about social media tools and tactics, pre- and at-show promotions, digital marketing tools and general marketing tips.
From experienced trade show consultants, traditional marketers and digital marketing practitioners, these authors know Trade Shows and how to leverage modern marketing tools to help draw new and returning visitors to your trade show or event. Click here to request your copy today!

The Skyline E-TIPS Newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays, graphics and services.
Click below to learn more about Skyline:
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© 2019 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!