Skyline Exhibits presents the
October 2017 Trade Show Tips eNewsletter

Skyline Trade Show Tips
Dear Event Marketers,
As an event manager, you know you should try to be prepared for anything that comes your way. In this issue, we share travel planning information on how to prepare for possible emergencies, we give you insider tips for the Pack Expo show (with great exhibit photos), share steps on how to track marketing campaigns on Google Analytics, and help you develop your trade show strategy.
Whatever your challenges, we hope that you can use these tips as a resource for continued success. Also, remember that we welcome your suggestions about what topics you would like for us to cover in future issues.
Warm Regards,
Sofia Troutman
Digital Marketing & Product Innovation Manager
Skyline Exhibits
October's Featured Articles:

  Ready for the Worst: Emergency Trade Show Travel Planning

Disasters are hard enough when you are home, but they can take more complexity when you are travelling for a trade show.

Click here to view some helpful tips to help you prepare.

Pack Expo Insider Tips

Pack Expo is the largest packaging event in North America. This trade show will host over 30,000 attendees and gives exhibitors plenty of chances to showcase their brand. We provide helpful tips for how to prepare.

Click here to view our top tips.

  Is Your Trade Show Strategy Working?

The Oxford Dictionary defines strategy as "a plan of action or policy designed to achieve a major or overall aim." Is your trade show plan helping you achieve your sales and marketing goals?

Find out now! Click here.

  Two Basic Steps for Tracking Exhibit Marketing Campaigns

Virtually every trade show exhibitor's website has Google Analytics tracking installed, and if yours doesn't - may we ask why not?

Click here to learn the two most common Google Analytics tracking tools you may not be using.

  Where to Look for Innovative Exhibit Accents

Where does a busy exhibit manager come up with clever design ideas? Sometimes a fresh perspective requires looking outside your own industry.

Click here to view our top ideas.

You're Invited to Our Next Webinar! 
Trade Show Promotions:
Getting More of the Right People Into Your Booth
Wednesday, November 15, 2017
Two convenient times!
11:00am CST & 1:00pm CST
The average trade show attendee only visits about 5% of a show's exhibitors -- and attendees mostly decide who they'll see before the show even starts.
How do you beat those odds?
With better trade show promotions!
Boost your booth traffic and get key decision makers to visit you with:
  • The 3 questions you need to answer before choosing your trade show promotions
  • A grab bag of promotional ideas: 17 pre-show and 27 at-show promotions
  • The 8 common mistakes exhibitors make with promotions - and how to avoid them
Then after the presentation portion of the webinar, you can get your trade show questions answered in a lively Q&A session.
All registrants will receive an email with a link
to watch the recording of the presentation.
Session 1    Session 2 
9am PST | 10am MST |
11am CST | Noon EST 
  11am PST | Noon MST |
1pm CST | 2pm EST 
*Please note your time zone when registering*

 SkyWriter Magazine   2017 SkyWriter Magazine

Skyline Exhibits presents their 2017 trade show exhibiting news magazine, SkyWriter. It features impactful success stories, industry news, and an overview of Skyline's newest, innovative products.

Request your free copy today and we will ship you an exclusive print version today. Click here.

Skyline Trade Show Tips e-newsletter is provided
by Skyline Exhibits, leading designer, and builder of
trade show displays, graphics and services.
Click below to learn more about Skyline:
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Inline Exhibits

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© 2017 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!