Skyline Exhibits presents the
October 2018 Trade Show Tips eNewsletter
Skyline Trade Show Tips
Dear Event Marketers,
Remember the days when preparing for Halloween meant getting a homemade costume and buying some candy? Now many decorate their homes as well as a professional grade haunted house complete with sound effects. This is all part of the increased investment we are making as a culture in creating experiences.
In this issue we feature articles that spotlight many experiences. From how to plan an immersive experience at the show that actually pays off in terms of increased sales, to top Las Vegas restaurants that offer great foodie finds to a list of top New York shows and tips of what to experience while you are there.
Best of success at your next trade show or event!
Sofia Troutman
Sr. Digital Marketing & Product Innovation Manager
Skyline Exhibits
October's Featured Articles:

Six Las Vegas Restaurants for Trade Show Dining

Las Vegas is one of those trade show destinations where evening dining and business talk go hand-in-hand.

Click here to view our recommendations if you’re looking for a group-pleasing venue after a day in the exhibit hall.

Ten Major New York Trade Shows

New York City offers a number of exhibit venues throughout the five boroughs. Among their highlights are the following ten New York trade shows, all scheduled for mid to late 2019.

Click here to view our list and start planning today!

Planning for Immersive Experiences

In case you haven’t noticed it, the Immersive Experience is already a thing at trade shows. Although a great lead generation tool, these free experiences don’t always translate into a sale

Click here to view some suggestions for making a VR or AR station in your exhibit a cost effective one.

  Does Email Marketing Still Work?

Did you know that marketers have been consistently increasingly their email marketing budgets over the past five years? Why? Because email marketing continues to have a return on investment that is four times higher than social media, direct mail or pay-per-click advertising.

Click here to read how to ensure that your messaging gets in front of those interested in your content.

  Trade Show Strategy: Getting Leads

There are a thousand ways to draw people into your tradeshow booth; games, giveaways, handing out candy and playing a cool video to name a few. The problems arise when booth staffers don’t know how to capitalize on a busy booth.

Click here to check out these tips on how to take advantage of your booth.

Trade Shows: Beyond the Booth
Join Us for Our Next Educational Webinar
Trade Shows: Beyond the Booth
Wednesday, November 7, 2018 - 11:00 AM to 12:00 PM CST
Wednesday, November 14, 2018 - 1:00 PM to 2:00 PM CST
Today's most competitive marketing cannot rely solely on the exhibit and graphics to pull in new customers. Campaign, theme, activities, motion and engagement are what is needed to draw attention and leave a lasting impression on your potential clients.
Join us to learn how to build a comprehensive booth experience to take your trade show results, and brand power, to the next level!
Then after the presentation portion of the webinar, you can get your trade show questions answered in a lively Q&A session.
click here to register for Nov 7th    click here to register for November 14th 
Wednesday, November 7th
12:00 PM EST / 11:00 AM CST
  Wednesday, November 14th
2:00 PM EST / 1:00 PM CST
All registrants will receive an email with a link
to watch the recording of the presentation.

Booth Staffing Tips & Tools Guide   Booth Staffing Tips & Tools for The Digital Era Reference Guide

This hard copy reference guide will provide insight into the changes in trade show booth staffing, what's causing the shift and how to best prepare your team. Resource includes:
  • Industry changes in training
  • Best practices when selecting staffers
  • Training worksheets
  • And much more
Click here for your free hard copy (please allow 2-5 days for delivery).

Skyline Trade Show Tips e-newsletter is provided
by Skyline Exhibits, leading designer and builder of
trade show displays, graphics and services.
Click below to learn more about Skyline:
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© 2018 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!