Skyline Exhibits presents the
September 2019 E-TIPS Newsletter
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Dear Event Marketers,
With the cool air of Fall at our doorstep and summer vacation time wrapping up, this is a good time to simplify and focus your efforts on strategies and tactics that work. I am with you, eliminating projects that take up too much time and don't produce enough payback as I am able. Yet, at the same time, evaluating and tackling promising opportunities with renewed focus.
This month we have several articles to do just that. In our "screen time vs. face time" article we look at evaluating event and trade show marketing against digital marketing tools. Our "company alignment" and "web optimization" write-ups should help as you start planning for next year as well. In addition, we have an article about the business of relationships, based on a presentation by Ross Bernstein, to inspire you as you plan for your next challenge.
Wishing you success!
Sofia Troutman
Sr. Digital Marketing & Product Innovation Manager
Skyline Exhibits
Skyline Exhibits Rental Program
September's Featured Articles:

  Screen Time vs. Face Time: What Has the Highest Marketing Value?

How can you prove that there is value in all the money spent during a trade show and how does that stack up to e-mail, content and pay per click marketing? We answer this important question in this blog post and give you some important considerations when calculating the value of your trade show or event. Click Here.

  Top California Trade Shows & Events for Early 2020

Check out our list of early 2020 California trade shows features events with more than 16,000 expected attendees. These shows span a broad spectrum of industries – including education, technology, consumer goods, pharma and medicine, architecture and building and much more. See the list.

  Company Alignment: Top to Bottom Greatly Improves Your Chances to Achieve Your Goals

As a manager, are you clear about what your company’s mission, vision, values and culture are? If not, we have an easy exercise for you to do, right now… and it only takes 3 sheets of paper and a little thinking. But the rewards can be unmeasurable. Click here to learn more!

  Optimizing Your Website for Lead Generation

Not getting enough web leads? In this post, we’ll discuss how to maximize the percentage of website visitors who fill out your forms, minimizing those who surf your site anonymously before leaving. Click here to see our tips and tricks.

  Trade Shows and Events: The Business of Relationships

The art of business is more than just a transaction between the business and the client. It is relational and it is personal. We recently had the privilege of being inspired by a best-selling sports author and business speaker and wanted to share what we gleaned from his presentation so that you can go into your next trade show or event confident that you are succeeding in the art of business relationships. Read more...

Leverage Digital Marketing
Join Us for Our Next New Educational Webinar:
Leverage Digital Marketing for Your Trade Show
Wednesday, October 16, 2019 - 12 PM EDT / 11 AM CDT
Wednesday, October 23, 2019 - 2 PM EDT / 1 PM CDT
Digital Marketing is everywhere. But what is it and how can you leverage all these tools for your next trade show. Utilize digital marketing to reach prospects where they are… on their mobile phones, on social media or on Google so they can become aware of your presence at the show and add your events to their calendar.
We will discuss:
  • Strategic objectives to keep in mind
  • Promoting your presence through digital media including email and social (Facebook, Twitter, Instagram, etc.)
  • Digital marketing tactics before, during and after the show
  • When to use each digital platform
  • Events as a content source
  • Virtual Reality / Augmented Reality
  • RFID
  • Resources and results
  • Briefly discuss how to measure digital marketing success
Join us for this complimentary webinar, and as always for our riveting Q&A session! Ask us anything! We are here to help!
Wednesday, October 16, 2019
12:00 PM EDT / 11:00 AM CDT
  Wednesday, October 23, 2019
2:00 PM EDT / 1:00 PM CDT
All registrants will receive an email with a link
to watch the recording of the presentation.

Skyline New White Paper   Request Your Copy Today! Capturing & Managing Leads at Trade Shows Book

In this new book, Skyline has compiled 27 blog posts that combine valuable information about trade show and event staffing, giveaways and lead management. From experienced trade show consultants, this book features tips on how to leverage technology and techniques to improve lead collection at your trade shows. Click here to request your free copy today!

The Skyline E-TIPS Newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays, graphics and services.
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© 2019 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!
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